Local advertising, shared

Get your business
in the mailbox.

We bring local, non-competing businesses together on one oversized postcard and deliver it to 5,000 households in Pittsfield and Lenox.

Ryan and Evan smiling and holding an example shared advertising postcard
MEET THE PEOPLE BEHIND THE SPOTLIGHTRyan & Evan Silverstein

A local idea with a shared cost

One large postcard.
Thousands of local doorsteps.

Instead of mailing a campaign on your own, share the postcard and postage with a select group of local businesses.

Simple by design

How it works

01

Reserve Your Space

Businessman working at a desk covered with books and papers
03

Reach Local Households

Historical bicycle postman delivering mail

Why shared direct mail

Big presence.
Shared investment.

A standalone direct-mail campaign can cost thousands of dollars. The Spotlight shares the cost of a 9 × 12 inch postcard mailed to approximately 5,000 local households, making a big mailbox presence more accessible. Choose a placement month by month for ongoing visibility, with no long-term commitment.

See ad sizes and pricing

Monthly advertising

Choose your space

Eight ad spots on each side of the shared postcard. The larger placement combines two neighboring spots.

4 × 3AD SPACE
One highlighted 3 inch wide by 4 inch tall ad spot in a layout of eight spots3″ wide× 4″ tall
$500 / month

Approximately 10¢ per household
based on 5,000 mailed households.

Per-household figures are approximate and based on the stated mailing quantity. Ad sizes are in inches.

Our service area

Rooted in the
Berkshires.

Our current mailings focus on Pittsfield and Lenox. We’ll share updates as we expand.

CURRENT COVERAGE

PittsfieldLenox

PLANNED EXPANSION

Great BarringtonStockbridge

Coming next

Take a look

Sample Postcard

This example shows the large shared-mailer format. The actual Berkshires Spotlight postcard will be updated here when our first Berkshire mailing is produced.

Example format only
Example of a shared local advertising postcard with multiple business ads SAMPLE POSTCARD

Let’s talk

Interested in
advertising?

Get in touch to ask about availability, ad sizes, or an upcoming mailing.

Call or text either of us. We’ll be glad to tell you more.